Selected Work
Recent frames
Motion
Stills
Cinematic film and photography for fragrance, fashion and product brands, built on the language of early 2000s film — lifted blacks, warm shadows, a quiet kind of attention.
AP's Clubhouse is the creative practice of Ashish Pyala — built at the intersection of fragrance, fashion, cinematic videography and photography. The work leans on craft over volume, community over metrics, and quality relationships over quick growth.
Day-to-day, I manage the social presence of an artisan perfume boutique while developing my own editorial content. The studio values genuine industry access — the boutiques, the people, the conversations — as the real strategic asset.
Visual references sit somewhere between Traffic, The Bourne Identity, and City of God — teal-orange separation, milky contrast, the warmth of film.
Directing and shooting short-form and cinematic content with an editorial, film-grain sensibility.
Product, bottle and editorial stills — considered light, rich texture, and frames built for campaigns, e-commerce and social.
Early 2000s cinematic look — lifted blacks, teal-orange separation, and considered scopes work.
Reviews, storytelling, and editorial content for niche and artisan fragrance brands.
Drone and action work for dynamic product and location sequences.
Concept development, storyboarding, shot listing, and art direction for branded work.
Boutique and brand social media management with emphasis on cohesive aesthetic and community.
Product stills plus short vertical loops for up to 3 products — clean, cinematic frames for launches, e-commerce and social.
Inquire about The Day Pass →A half-day shoot: one hero film, short cutdowns for social, and a set of campaign stills.
Inquire about The VIP →Monthly reels and stills on retainer for brands that need a steady stream of content. 3-month minimum.
Inquire about The Key →Every project is custom-quoted — tell me what you need and where it will run.
Usage rights scoped per project (organic, web, paid, print) · Rush turnaround available · Travel free within 25 mi of Pleasanton